Sansiri takes the lead in the real estate market, ending 2021 on a high note by partnering with Häagen-Dazs to create the Freeze The Moment phenomenon. This major Q4 campaign aims to bring joy and smiles back to the Thai people with freezing promotions across 62 ready-to-move-in housing and condo projects, offering discounts of up to 2 million baht and targeting sales of 4.8 billion baht.

Acting swiftly, Sansiri surprises the real estate market in the final stretch of the year as the market begins to recover. Collaborating with the globally renowned premium ice cream brand Häagen-Dazs, they launch the big campaign “Freeze The Moment” to maximize happiness and continue the success of their Cross Collaboration strategy, providing joyful moments for all Thai people as they welcome the New Year through various brand touchpoints.

Freezing happiness to make home ownership easier for Thais comes with the grand promotion “Freeze The Deals”. Hurry to book before the deals melt away! From now until December 31, enjoy discounts of up to 2 million baht on over 60 ready-to-move-in single houses, townhomes, and condos, with prices starting at 1.59 million baht. Customers can also enter to win a trip to New York City, aiming to achieve campaign sales of 4.8 billion baht and a total sales target of 31 billion baht for the year.

Doubling the happiness, Sansiri brings smiles through delicious ice cream flavors to the Thai people with the Sansiri character, representing happiness for every generation. For the first time, an Ice Cream Truck & Bar will travel to spread joy to residents of over 15 Sansiri projects before concluding with the Ice Cream Festival to celebrate Christmas at T77 Community.

Uthai Uthaisang-suk, CEO of Sansiri Public Company Limited, stated, “Sansiri is a key player driving the economy and reflecting the country's GDP. Currently, the country's trend is starting to recover positively as the government announces the reopening, along with LTV measures that facilitate the real estate sector and help real demand customers find housing more easily. As a First Market Mover, Sansiri is accelerating efforts to stimulate the real estate market as the year ends by partnering with Häagen-Dazs to launch the major project “Freeze The Moment”, maximizing happiness with a vibrant brand character that delivers joy and good moments through ice cream flavors at every stage of life, aligning with Sansiri's concept of “Made for Life” for a better life for everyone.

We aim to be part of the experience of happiness for all Thai people as we close out the New Year and encourage them after enduring the long COVID crisis, preparing to enter the economic recovery in 2022 by creating moments of happiness together with new promotions and special privileges from Sansiri and Häagen-Dazs. We believe this campaign will succeed just like previous campaigns and can drive total company sales to reach 31 billion baht as targeted.”

The “Freeze The Moment” campaign aims to achieve project sales of over 4.8 billion baht, surprising those looking for homes with the largest promotions ever as a New Year gift. Book before the deals melt away! The year-end promotion, Freeze the Deals, offers the best deals from Sansiri on single houses, townhomes, and condominiums across more than 62 projects, with discounts of up to 2 million baht. Special condominium units are available at a fixed price starting at 1.59 million baht, along with a chance to win a trip to New York, the birthplace of Häagen-Dazs ice cream (2 seats with 5 nights accommodation valued at 250,000 baht) from now until the end of the year. For more information, click http://siri.ly/eXz3uAA

Anand Jakota, CEO of Jakota Brothers Trading Co., Ltd., the importer and distributor of Häagen-Dazs ice cream products, said, “This is the first time Häagen-Dazs has collaborated with an out-of-the-box Thai real estate brand like Sansiri, which shares a similar premium concept and customer base. We hope that this collaboration in the Freeze The Moment campaign will bring joy and memorable moments to all Thai people as the situation begins to brighten, highlighting Häagen-Dazs' ability to create happiness every day through its diverse and unique ice cream flavors.”

After creating a buzz on social media with the Iceberg Bridge at T77 Community, which became a popular frozen location, the “Freeze The Moment” campaign also introduces the first-ever Sansiri character cartoon representing happiness for every generation, including Kiddo, Teeny, Groovy, Dada, and Granny, designed by emerging Thai artist Fartboil. These characters will bring joy through favorite Häagen-Dazs ice cream flavors, along with new packaging featuring limited edition Freeze The Moment cartoon designs available at Häagen-Dazs stores nationwide and leading department stores throughout December. The campaign will also feature fun social media activities, such as online games to discover your character identity and the special “Santas Cross” Line Sticker collection from Sansiri, ensuring everyone’s year-end festivities are joyful and engaging. Every download will also help spread happiness to the Serng Kla Foundation for children and youth. Watch the campaign video at https://youtu.be/IDfWIIkTYUU and follow the campaign's exciting updates on all Sansiri and Häagen-Dazs platforms.

Additionally, Sansiri surprises with the Ice Cream Truck & Bar from Häagen-Dazs, which will travel to spread happiness to residents of over 15 Sansiri projects, including T77 Community (Soi On Nut 1/1), Setthasiri Thawi Watthana, Setthasiri Krungthep Kreetha 2, Kanasiri Ratchaphruek-346, Siri Place Ratchaphruek-346, Anasiri Rangsit, Anasiri Bangna, Anasiri Rangsit-Klong 2, Siri Place Rangsit-Klong 2, The Move Bangkae, The Line Phaholyothin Park, Oka Haus, XT Ekkamai, and The Base Saphan Mai throughout November and December. The campaign will conclude with the Ice Cream Festival, a grand celebration of Christmas at T77 Community from December 20 to 26.

“As a leader in the real estate business, Sansiri is ready to be a key player in stimulating the economy and driving various sectors to strengthen the overall macroeconomic picture again with the “Freeze The Moment” campaign, which will revitalize the real estate sector and make it easier for Thai people to find housing during this time,” Uthai concluded.

Join us in freezing and delivering good happiness to encourage all Thai people with the Freeze The Moment campaign starting today, along with freezing happiness to make home ownership easier for Thais with the grand promotion “Freeze The Deals”. Hurry to book before the deals melt away! The best deals are available from now until December 31. For more information, click http://siri.ly/eXz3uAA
Follow Sansiri for exciting updates and promotions on Facebook: Sansiri PLC